23 October 2012
For a day, women executives from Coca-Cola took the backseat to hear it from the driving force behind their successful business – the retailers.
Flying to the country for an immersion, the Global Coca-Cola Women Leadership Council (WLC) visited the Technical Education and Skills Development Authority (TESDA) and observed the training of women entrepreneurs, including those manning sari-sari stores or variety stores.
“That is learning from the front line. The Coca-Cola executive know that with the rich retail experience of our women, they can learn a thing or two,” Secretary Joel Villanueva, TESDA Director General, said.
Last year, TESDA and Coke partnered for the Sari-Sari Store Training and Access to Resource Program (S3TAR) for the provision of scholarship to women for training on Basic Entrepreneur Skills and Gender Sensitivity, and for access to financial resources and access to store merchandising support.
The project was part of the Coca Cola 5by20 global initiative for the empowerment of five million women in its value chain up to the year 2020.
For this year, the S3TAR program is targeting 10,000 women beneficiaries from select areas the all over the country.
The WLC is a group of female executives in the Coca-Cola worldwide system that was organized in 2007 to help promote opportunities for women.
During their visit to TESDA, the WCL members witnessed trainers from various regions undergo the entrepreneurship and gender sensitivity training. They heard the concerns, situation and aspirations of sari-sari store owners and operators within the urban cities of Metro Manila through a focus group discussion.
The delegates were also given a walkthrough of the recruitment process for potential women beneficiaries as program scholars.
“Coca-Cola Philippines recognizes the role of women as potential engines of economic and community development. Our company fully supports programs that promote women empowerment through entrepreneurship ventures,” Gilda Patricia Maquilan, lead S3TAR convener and chairperson of the Coke-National Program Management Team, said.
Maria Clara Ignacio, TESDA Women Center head, assured that the agency will always give quality training to its beneficiaries, which earned the TWC the status as women’s center for Asia.
Lawyer Adel Tamano, vice president for public affairs and communication of The Coca-Cola Export Corporation, hailed the program with TESDA as a “unique opportunity and an innovative way to sustain the communities that we serve.”
For a day, women executives from Coca-Cola took the backseat to hear it from the driving force behind their successful business – the retailers.
Flying to the country for an immersion, the Global Coca-Cola Women Leadership Council (WLC) visited the Technical Education and Skills Development Authority (TESDA) and observed the training of women entrepreneurs, including those manning sari-sari stores or variety stores.
“That is learning from the front line. The Coca-Cola executive know that with the rich retail experience of our women, they can learn a thing or two,” Secretary Joel Villanueva, TESDA Director General, said.
Last year, TESDA and Coke partnered for the Sari-Sari Store Training and Access to Resource Program (S3TAR) for the provision of scholarship to women for training on Basic Entrepreneur Skills and Gender Sensitivity, and for access to financial resources and access to store merchandising support.
The project was part of the Coca Cola 5by20 global initiative for the empowerment of five million women in its value chain up to the year 2020.
For this year, the S3TAR program is targeting 10,000 women beneficiaries from select areas the all over the country.
The WLC is a group of female executives in the Coca-Cola worldwide system that was organized in 2007 to help promote opportunities for women.
During their visit to TESDA, the WCL members witnessed trainers from various regions undergo the entrepreneurship and gender sensitivity training. They heard the concerns, situation and aspirations of sari-sari store owners and operators within the urban cities of Metro Manila through a focus group discussion.
The delegates were also given a walkthrough of the recruitment process for potential women beneficiaries as program scholars.
“Coca-Cola Philippines recognizes the role of women as potential engines of economic and community development. Our company fully supports programs that promote women empowerment through entrepreneurship ventures,” Gilda Patricia Maquilan, lead S3TAR convener and chairperson of the Coke-National Program Management Team, said.
Maria Clara Ignacio, TESDA Women Center head, assured that the agency will always give quality training to its beneficiaries, which earned the TWC the status as women’s center for Asia.
Lawyer Adel Tamano, vice president for public affairs and communication of The Coca-Cola Export Corporation, hailed the program with TESDA as a “unique opportunity and an innovative way to sustain the communities that we serve.”
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