November 03, 2022
Technical Education and Skills Development Authority (TESDA) Deputy Director General Aniceto D. Bertiz III has encouraged its information officers (IOs) to tell stories that create hope among the beneficiaries who availed of its technical vocational training programs.
During the “Digital Storytelling” Seminar Workshop of TESDA information officers last Oct. 25-26 for Luzon and Oct. 27-28 for Visayas and Mindanao, Bertiz underscored the need to publish and produce stories that uplift and inspire trainees to aspire for a better life.
“With the emergence of digital content, it is important to upskill our IOs with up-to-date information and techniques when it comes to content production. With this, we’ll be able to develop digital contents about our programs, projects, and services that the public can relate to and avail of,” he said.
“More than just looking for episodic stories of inauguration and launching ceremonies, or even episodic stories of success and accomplishments, which are also good, but most importantly, we also need more ‘stories of hope’ of how we are impacting on the lives of our people, especially those who marginalized and disadvantaged,” he added.
Through its Public Information and Assistance Division, TESDA conducted the seminar workshop entitled “Let’s Get Digital! Communicating our TESDA Stories” where 130 information officers from the central, regional and provincial offices participated.
The seminar aims to reintroduce storytelling to TESDA’s information officers, to encourage sharing of best practices in digital content production; and to produce digital content materials about TESD advocacies.
“In the era of tiktokers and youtubers, we also need to animate technical vocational education and training, and make it more relevant and meaningful to ordinary people and our industry partners across all stakeholders and sectors,” Bertiz pointed out.
TESDA invited resource speakers who are experts in the field of media and communication. They were broadcaster Mare Yao who discussed “How I became a storyteller”; Dexter Cabalza of Philippine Daily Inquirer for the topic “What makes a good story”; and Bernard Testa of Business Mirror for “Telling stories thru photos”
Veteran journalist Charie Villa tackled the topic “Telling stories thru videos”; Rommel Lopez for the topic “The craft of storytelling: It’s all about the narrative”; and Xavier Gregorio of Philstar.com discussed “Driving engagement thru mobile storytelling.”
In his closing message, Director General Danilo P. Cruz emphasized the important role of the TESDA information officers in informing the public about the Agency’s programs, projects, and services as well as its accomplishments and future plans.
DG Cruz likewise attributed the TESDA’s recent success in the PUBLiCUS Asia’s survey to the increased public awareness of the Agency’s efforts. TESDA got the highest approval rating and second-highest trust rating among government agencies in the third quarter Pahayag Survey.
“Malaki ang ginagampanan ng komunikasyon hindi lamang para ipaalam sa publiko ang ating mga programa at serbisyo kundi para ipaalam din sa kanila ang ating mga nagawa at mga plano sa hinarap,” the TESDA Chief said.
“Thus, having a network of competent and well-trained information officers will help ensure that the Filipinos will know about the work we are doing for them,” he added. (30)
Share this page
