10 May 2012
Women who want to get out of the box to start a new role as entrepreneurs will find good news in the program developed by the Technical Education and Skills Development Authority (TESDA) and Coca Cola Export Corporation.
Renewing their partnership, TESDA and the soda giant target to tap 100,000 women all over the country for a training program designed to run up to 2020 as a way of providing them opportunities to earn or increase the potentials of their current businesses.
The National Convergence Program on Empowering Women Retailers was firmed up in a memorandum of agreement recently signed by TESDA Director General Joel Villanueva and Guilllermo Aponte, president and chief executive officer of Coke.
Under the agreement, assistance will be given to women sari-sari store owners and those willing to set up similar enterprises through various trainings and merchandising support to be jointly provided by TESDA and Coke.
“We know women can do more and do better than playing their typical role as homemakers. Many of them have the confidence and commitment to venture into small business or micro-enterprise, but don’t know how to go about it. This is where we believe our intervention is needed,” Villanueva said.
Even if women run just a small sari-sari store, it is essential to have the know-how on managing it properly to keep it profitable, he added.
Business coaching, marketing goods, financial management, choosing the right business and simple accounting procedures are among the trainings eyed for the beneficiaries.
TESDA will provide the training modules and the pool of trainers to teach the women beneficiaries, while Coke will shoulder the additional cost of training and merchandise support to them.
A technical working group has been created to oversee the implementation of the convergence program and make periodic assessment.
“Entrepreneurship eases the problem of the government on job creation because it makes people create their own source of livelihood. Thus, TESDA is giving this a boost as a way of empowering women by helping them become productive members of society,” Villanueva said.
“Imagine the multiplier effect of the 100,000 beneficiaries if all of them become successful in their venture as entrepreneurs,” he added.
The program was initially implemented in Palawan in 2011 as a pilot area through the help of micro-finance groups, women’s organizations and the local government unit. The beneficiaries, many of them sari-sari store owners, were also given trainings and one-on-one advice and technical assistance.
Women who want to get out of the box to start a new role as entrepreneurs will find good news in the program developed by the Technical Education and Skills Development Authority (TESDA) and Coca Cola Export Corporation.
Renewing their partnership, TESDA and the soda giant target to tap 100,000 women all over the country for a training program designed to run up to 2020 as a way of providing them opportunities to earn or increase the potentials of their current businesses.
The National Convergence Program on Empowering Women Retailers was firmed up in a memorandum of agreement recently signed by TESDA Director General Joel Villanueva and Guilllermo Aponte, president and chief executive officer of Coke.
Under the agreement, assistance will be given to women sari-sari store owners and those willing to set up similar enterprises through various trainings and merchandising support to be jointly provided by TESDA and Coke.
“We know women can do more and do better than playing their typical role as homemakers. Many of them have the confidence and commitment to venture into small business or micro-enterprise, but don’t know how to go about it. This is where we believe our intervention is needed,” Villanueva said.
Even if women run just a small sari-sari store, it is essential to have the know-how on managing it properly to keep it profitable, he added.
Business coaching, marketing goods, financial management, choosing the right business and simple accounting procedures are among the trainings eyed for the beneficiaries.
TESDA will provide the training modules and the pool of trainers to teach the women beneficiaries, while Coke will shoulder the additional cost of training and merchandise support to them.
A technical working group has been created to oversee the implementation of the convergence program and make periodic assessment.
“Entrepreneurship eases the problem of the government on job creation because it makes people create their own source of livelihood. Thus, TESDA is giving this a boost as a way of empowering women by helping them become productive members of society,” Villanueva said.
“Imagine the multiplier effect of the 100,000 beneficiaries if all of them become successful in their venture as entrepreneurs,” he added.
The program was initially implemented in Palawan in 2011 as a pilot area through the help of micro-finance groups, women’s organizations and the local government unit. The beneficiaries, many of them sari-sari store owners, were also given trainings and one-on-one advice and technical assistance.
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